Yesterday InnoWoman had the pleasure of watching the governor and other legislators participate in the Ice Bucket Challenge with Pete Frates for ALS. It was a beautiful day with a great turnout for a great cause. I particularly enjoyed that our Governor, Charlie Baker, had a playful attitude and at the same time explained that the Ice Bucket challenge is to draw more awareness to ALS and to raise money to find a cure for this disease.
While Massachusetts legislators are doing a fair share in promoting awareness and attempting to engage the public to donate funds to find a cure for ALS, the Commonwealth could do more.
Here’s where we need to go from here:
We need to continuously remind residents of the Commonwealth that we speak the language of prestige and innovation. We need to be reminded of our brand. While we can be playful, like the Governor wearing a “Free Brady” tee-shirt, we can also be serious about thinking about ways to use our brand to find a cure to ALS and other deadly diseases. Let the world look to us for the answers! Let us keep our eyes on the prize-the prize being innovative solutions to complex problems. Let us be concerned with groundbreaking research as much as we are concerned with Super Bowl rings!
We should encourage our constituents to (in Kennedy’s words to the United States) “Ask not what Massachusetts can do for you but what can you do for Massachusetts?” We need to ask residents of the Commonwealth to recognize more deeply the importance of their knowledge and expertise and urge them to bring it to the table. We need parents of our children to encourage their children to become world problem solvers. We need our residents to not be distracted by Brady-gate and get to work on real problems. We need to direct our energy at every chance we get to expecting more from our people.
Starting Points (stay tuned for more solutions):
- Massachusetts legislators should frequently remind our public that the Commonwealth speaks the language of prestige and innovation.
- The Commonwealth should adopt reverence, respect, and responsibility as values that represent our true North. Because we revere the Commonwealth and beyond, we respect it (the people, ideas, environment, etc.), and we take responsibility for it by learning all we can to help solve major local and global issues.
- The Commonwealth should get our schools and universities on board with our brand and values.
I am in no way saying that residents of the Commonwealth have to become researchers. For example, a muralist can create a work meant to inspire and engage residents. Or an artist can depict a social movement in his/her work. A child can help his mother build a community garden. Whatever we do in the Commonwealth, we should keep prestige and innovation as our brand, and reverence, respect, and responsibility as our values. Also, I am not saying that we can never have fun. We can have fun everyday by making lives better locally and globally! Let’s get to work and keep our eyes on the true prize-being a world-wide hub of innovative problem solvers who are looked to for the answers.
Got Inno?

